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Research papers

The impact of the economic crisis

We are in the midst of a economic crisis: the worst recession in 100 years and which may rival The Great Depression of the 1930s. This crisis demands new market research: new methods of data collection, new respondent engagement, new analysis, and...

Catalogue: Congress 2009: Leading The Way
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
September 21, 2009
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Citation

Cooper and Patterson (2009a, September 21). The impact of the economic crisis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-of-the-economic-crisis


Research papers

Launching innovations during economic slowdown

As innovation is the engine of growth, it is important to continuously invest. But during challenging economic times, we face difficult decisions as manufacturers: Should we continue to invest in innovation or save money? Should we cut production...

Catalogue: Congress 2009: Leading The Way
Authors: Marcin Penconek, Mark Gillespie
Company: Nielsen
September 21, 2009
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Citation

Penconek and Gillespie (2009a, September 21). Launching innovations during economic slowdown. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/launching-innovations-during-economic-slowdown


Research papers

Advertising in times of crisis

What is the right way to advertise in times of crisis? What changes compared to normal times? What must be said, and how? What kind of stories have to be told, so as to connect to a worried consumer? The presentation addresses these questions by a...

Catalogue: Congress 2009: Leading The Way
Author: Joseph Sassoon
Company: Alphabet Sas
September 21, 2009
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Citation

Sassoon, J. (2009a, September 21). Advertising in times of crisis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-in-times-of-crisis


Research papers

Darwin or lose?

Darwinism is relevant to Marketing Science as far as emotions are concerned. Biological and evolutionary thinking explain why universal emotions take place and how they affect our daily lives. Being aware of emotions is more relevant than ever during...

Catalogue: Congress 2009: Leading The Way
Author: Miquel Pardina
September 21, 2009
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Citation

Pardina, M. (2009a, September 21). Darwin or lose?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/darwin-or-lose-


Research reports

Global Market Research 2009

Global Market Research 2009 is the 21st annual industry study undertaken by ESOMAR and the 4th to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2009
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Citation

B.V., E. (2009a, September 16). Global Market Research 2009. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-market-research-2009


Research papers

Responsible consumerism

The global economic recession which hit with such force in late 2008 poses significant challenges to those consumers who had begun to act more responsibly in their general consumption. Suddenly faced with uncertainty and financial insecurity, the...

Catalogue: Congress 2009: Leading The Way
Authors: Claire Rutherford, Alan Bowman
June 15, 2009
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Citation

Rutherford and Bowman (2009a, June 15). Responsible consumerism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/responsible-consumerism


Magazines

Research World (January 2009)

The distinguished economist Brian Reading in this issue forecasts that we are very likely to see a 'W-shaped' recovery this time, with fiscal stimuli providing temporary relief before we see a second slump. It is also distinctly possible that even...

Catalogue: Research World 2009
Author: ESOMAR B.V.
January 1, 2009
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Citation

B.V., E. (2009a, January 01). Research World (January 2009). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-january-2009-


Magazines

Research World (November 2008)

The world around us seems to be in meltdown. While banks collapse and the credit markets freeze up. governments are scrambling to avert a replay of the 1930s. In the centre of the storm, middle classes around the world shiver and wonder what the...

Catalogue: Research World 2008
Author: ESOMAR B.V.
November 1, 2008
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Citation

B.V., E. (2008a, November 01). Research World (November 2008). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-november-2008-


Research papers

Anticipating tomorrow's societal change today

We realize that after years of benefiting from emerging markets and cheap products through cheap foreign labor, most Western countries such as Germany, France, the United States and Great Britain are now facing the negative effects of globalization:...

Catalogue: Congress 2008: Frontiers
Authors: Christian Wenger, Kerstin Ullrich
September 26, 2008
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Citation

Wenger and Ullrich (2008a, September 26). Anticipating tomorrow's societal change today. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/anticipating-tomorrow-s-societal-change-today